In this article we will explain the what, how and why of Tiktok and how your cosmetic brand should be taking advantage of it. If you still don't believe, check out the hottest skincare brands on Tiktok below.
What is Tiktok?
If you are wondering what is TikTok? It is the latest trending social media platform for the young generation. It's basically YouTube but the videos are shorten to seconds and small minutes. Many other companies are trying to copy the success of TikTok but unfortunately the "AI" or algorithm is unique in TikTok, where it quickly understands your browsing habits and caters to your needs very fast. Then it introduces short video's that you find interesting, it is fast and easy to use (My grandma who is 80's uses it)
How can you promote your cosmetic brand on Tiktok?
Well it's really simple...
Create a TikTok Ads Account.
Create Your TikTok Ads Campaign.
Set Your Ad Placements and Add Details.
Target the Audience for Your Ad Campaign.
Set Your Ad Budget and Schedule.
Set Your Optimization Goal.
Design Your Ad and Upload Relevant Assets.
Simple right? If you used other social media, it's very similar. Once you get this done, Tiktok offers four primary methods of advertising.
Brief description of each service.
1. In-Feed Ads
This is the most cost-effective option for small and middle-sized businesses. Being able to use the self-service platform makes the process more straightforward, and these ads are generally cheaper than other types. These ads appear in the native feed of TikTok users' “For You” pages.
2. Brand Takeover
These ads are more intrusive than native ads. They appear as soon as somebody opens their TikTok app, taking over the screen for a few seconds before changing into an in-feed ad. For obvious reasons, TikTok limits the number of brand takeover spots.
3. Branded Hashtag Challenges
Hashtag challenges have become a staple fixture of TikTok. Somebody sets up a challenge in an opening video, encouraging their viewers to repeat a particular act, videoing themselves, and uploading their attempt. Branded hashtag challenges are the same as those by ordinary TikTok members and influencers; however, they are paid for by brands and therefore given priority by TikTok. They can include a shoppable component for retailers.
4. Branded AR / Effects Content
These ads appear in some of TikTok's more creative places, such as branded lenses, stickers, and other items, such as 3D/AR content provided by brands for TikTok filmmakers to use in their videos.
Why should you brand on Tiktok?
TikTok gives you access to 1.1 billion users globally and 100 million daily users.
Most importantly why you should consider branding your cosmetics brand on Tiktok is because 50% of Tiktok users are between the age of 18-35 which is the prime age of people using cosmetics. 58% are female watchers and over 60% teenagers interact with Tiktok on a daily basis. In other words, if you are a brand selling cosmetics, this is your prime market. So why not, market direct to the market group that is most likely to buy your cosmetic brands. Unlike other social media the age group can vary depending on the platform but Tiktok is heavily saturated with the market your cosmetic brand is appealing too. The cosmetic brands are seeing this and they want in on the action.
If you need more statistics check out this link TikTok Revenue and Usage Statistics (2021) - Business of Apps.
Still not convinced? Check out this article The Hottest Skincare Brands on TikTok | Skincare Hero.
Below statistics and pictures are gathered by the above link.
The most popular brands by hashtag
As of July 2021, The Ordinary is the hottest skincare brand on TikTok, topping the platform with over 949M (M=millions) views on #theordinary.
Hottest brand by follower count
The Ordinary, CeraVe, L'Oréal Paris, Glossier are the most followed brands on TikTok.
Brands with most videos
Dermalogica is the most active skincare brand on the platform, with 284 published videos.
After absorbing this information, what are you waiting for? Go spread the word on your own cosmetic brand through Tik Tok! We would love to see you on this list!
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